Healthcare & Medical - N/A, WI 00000     (Created on Oct 27, 2009)

Tags: Medical Device

Department
Marketing

Educational Requirements
Bachelor's degree
Position Date
OCT 2009

Location
WI

Required Travel
25-50%

Experience Requirements:
Bachelor's degree, preferably scientific, medical, engineering or related field. 3+ years of Product Management Experience.

Qualification Requirements
Ability to travel up to 30%.

Preferred Qualifications
Knowledge of orthopedics, cardiovascular, and interventional procedures a plus. Experience in or with OEMs a plus.

Responsibilities:

This highly visible position will work with multidisciplinary teams to assist in short and long-term marketing initiatives for our product lines, capabilities, and associated services. Specifically focusing on: Increase market share and revenue of products, capabilities and services that we offer to the OEM marketplace to meet or exceed financial targets Development of Product/Business Plans to provide supplemental and supportive information to the Strategic Plan Monitors market, customer end-users, and competitive activity for the marketplace. Identification of gaps and implementation of key initiatives to fill gaps appropriately. Access current pricing practices and develop a pricing strategy for assigned lines Work in conjunction with sales and operations on product sales forecasts Develop connections to the end-user community and OEM customers to identify trends and clinical needs Assist in the development of sell sheets, website and other appropriate sales tools to ensure proper product positioning and drive sales and profitability of assigned lines. Develop and present training of product / capability portfolio. Research, evaluate, and analyze market, customer/end-user needs and satisfaction/perception of our offering. Identify and recommend new product ideas/changes to enhance overall business. Evaluate and quantify the feasibility of new product ideas/enhancements and ensures these changes are in alignment with customer/end user expectations Development of product/capability categorization model and identification of sales and tradeshow samples for assigned lines.

Develop and implement technology / product launches to our sales force, customers and potential customers for new technology / product platforms. Ensures that all customer and marketing communication pieces are updated in a timely manner. Be knowledgeable of and close to the customer to understand short- and long-term needs. Identify capabilities that need to be developed in-house / outsourced and work with multi-disciplinary team to develop and implement action plan. Support sales team through development of sales tools, market based pricing and promotional strategies, and proper positioning of products / capabilities. Work with Marketing Communications to develop these tools. Develop product configuration for product selection to be utilized by customer support rolled-out on our website.

Compensation: 100k

Tags: Medical Device


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