Marketing & Advertising - Sunnyvale, CA 94089     (Created on Oct 29, 2009)

Tags: job, jobs, marketing, global, consumer, manager

Think about impacting 1 out of every 2 people online--in innovative and imaginative ways that are uniquely Yahoo!. We do just that each and every day, and you could too. After all, it's big thinkers like you who will create the next generation of Internet experiences for consumers and advertisers across the globe. Now's the time to show the world what you've got. Put your ideas to work for over half a billion people.

The Global Consumer Marketing Team identifies, attracts and engages the largest and most valuable audience globally by driving consumer behavior through integrated, result-oriented marketing programs that deliver on the Yahoo! brand promise. We have an immediate opening for an experienced Global Consumer Marketing Manager to drive first-in-class execution and delivery of marketing programs including global campaigns, customer acquisition, engagement and retention programs.

Job Description:

The Consumer Marketing Manager will support marketing efforts for individual product or brand promotions, cross product campaigns and audience segments initiatives intended to drive engagement and repeat use back to Yahoo!

• Manage all aspects of integrated marketing plan, including online/offline advertising, promotions, events, digital, marketing communications, email, and mobile.

• Develop plans that leverage audience use of social media to further engage users.

• Support the development of marketing plans based on marketing objectives and strategies

• Create and communicate creative briefs to external agencies and evaluate creative options

• Ensure consistent application of positioning and messaging strategy across all components of the marketing mix

• Lead cross-functional teams that include representation from Marketing, Product, Sales, Corporate Communications, Market Research

• Develop marketing programs that are designed to be easily localized in region

• Develop and communicate best practices and marketing benchmarks

• Track performance of specific initiatives and of overall marketing program



Requirements:

• 3 to 5 years experience in consumer marketing roles across multiple marketing disciplines, global marketing experience a plus

• Social media, viral marketing, and word-of-mouth marketing experience a plus

• Demonstrated track record of executing marketing programs that delivered measurable business results

• Strategic thinking and analytical skills

• Proven ability to translate ideas into action and prioritize

• Teamwork, interpersonal & relationship-building skills

• Project management skills and strong attention to detail

• Excellent written and oral communication skills

• External agency and vendor budget and project management experience

• Four year college degree required; MBA a plus

Compensation: DOE

Tags: job, jobs, marketing, global, consumer, manager


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